GrooveBoston // Legendary Dance Parties
GrooveBoston creates legendary dance party experiences for the university market. These concert-grade events transport students into the world of a world-class nightclub, without leaving their campus. I worked to establish the brand and experience emphasis at GrooveBoston that guided its transformation from an "all-occasions" DJ company (think weddings and birthday parties) to a market leader in the campus event space.
The pivotal transformation was re-imagining GrooveBoston as a concert tour experience with a very targeted image, and an intense focus on the end-to-end customer experience, from advance marketing through to the show itself.
- Transform a mobile DJ company into a powerhouse in the campus event space.
- We completely re-imagined the product as a touring dance club experience.
- Packed tour calendar and consistent rave reviews from students and administrators.
Event photos by James Coletta