Home Court Advantage // Buffalo Wild Wings

Working with the ultra-creative BFG Interactive, we built a game that restaurant guests could play on their smartphones while waiting for their food or watching sports. They earned points by taking photos and answering questions, which they could then post out to Facebook and Twitter. Earning enough points would unlock rewards like discounts on food.

Players also competed with one another for bigger prizes, tracking their progress on an online leaderboard. The grand prize winner earned a trip to the NBA finals with Scottie Pippen, who had recorded special video messages for players throughout the game.

  • Promote BWW as a great place to watch sports.

  • We created a mobile game where guests completed challenges for points and prizes.

  • 180,000 players in 12 weeks. At the time, the most successful location-based campaign in history.